Analysis of The Stranger by Georg Simmel Free Essay Example, 2250 words

In the article The Stranger, Georg Simmel begins by analyzing group dynamism through the concept of The Stranger. He observes that sometimes for groups to grow and have something new, they should focus on the external environment and on external sources. Simmel observes that groups tend to be formed from amongst acquaintances and that only an outsider to the group can bring something new to the group. He also observes in what he calls the unity of nearness and remoteness that human relations are always in such a way that they keep relating to those who are away as well as with those who are near. The author also observes that groups are likely to benefit from embracing diversity. This is because new members, who as usual may be perceived as innocent, contribute positively to the group through eliminating biases and promoting consistent interaction (Cohen and Kennedy, 2007, p. 78). The author also maintains that the position of a stranger is even magnified in the event that The Stran ger springs into action (place of activity). He observes that positive interactions by sharing ideas may also act to enhance people s lives. We will write a custom essay sample on Analysis of The Stranger by Georg Simmel or any topic specifically for you Only $17.96 $11.86/pageorder now He uses the analogy of the trader instead of The Stranger to observe circumstances that can result as a result of taking the initiative to work together. Even so, he observes that a stranger should interact well with a group, knowing well all the boundaries to keep as pertains to matters pertinent to his/her new social group. He says that The Stranger is not the owner of the soil (Marotta, 2005, p. 19). Even so, the author still underscores the importance of group diversity by working with an outsider. To this, he highlights that sometimes members within a group may differ and rather than be objective, they become subjective. Simmel, therefore, feels that designing a group to be diverse helps in making sure that there is the voice of reason without any biases or emotion. The author also observes that working with a stranger in the group helps in ensuring that issues that require being addressed openly are addressed as such.

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Power in The Handmaids Tale Essay example - 1133 Words

Power in The Handmaids Tale As you read through the handmaid’s tale you see the relationships of the characters develop and the fight for power, however small that glimpse of power may be. The images of power can be seen through out the novel, but there are major parts that stand out to the reader from the aunt’s in the training centre to the secret meetings between the Commander and Offred. The first we see of the struggles of power between people is when the novel opens and we first see the aunts of the red centre with their electric cattle prods and their stern moral teaching and their stern looks. The aunts are given small amounts of power by the male dominated regime, like the ability to carry the cattle prods but no other†¦show more content†¦this is Atwood showing the power of the aunts at their most dangerous as they can control a group of people at blow of a whistle and therefore have total power over the handmaids and if they wanted to they may be able to turn on the male oppressors. The next example of power within the regime is when we first meet Serena Joy at the front door of the Commanders house. Serena Joy displays her power by the way she looks at Offred when she arrives and then does not move aside to let Offred into the house. This is a display of power showing that this house is Serena Joy’s domain and everyone in the house must obey h er and that she will not take any disobedience. Serena Joy is also able to beat her handmaid, but with out any implements, Offred tells us of how it is the wives right to beat the handmaids and yet if they kill or seriously injure them the wives can be put to death just as the handmaids or the other men can be; this can also be seen in the chapters on the salvaging as the first people who are executed are two handmaids for murdering or harming their Commanders or his family and the third person to be executed was a wife, Offred tells us that the only reason for her execution would be that she must of harmed her handmaid or her husband. For the wives there is not much power and therefore the affect of it on them is very little, the only affect is that they know they are better thanShow MoreRelatedHandmaids Tale - Manipulation of Power Essay1257 Words   |  6 PagesTHE HANDMAID’S TALE Grade 11 English Analytical Essay Words: 1 245 Margaret Atwood’s The Handmaid’s Tale is a disturbing novel that displays the presence and manipulation of power. This is displayed throughout the novel and is represented significantly in three ways. As the book takes place in the republic of Gilead, the elite in society are placed above every other individual who are not included in their level. Secondly, men are placed at the top of the chain and they significantly overpowerRead MorePower Struggle In The Handmaids Tale By Margaret Atwood1373 Words   |  6 PagesMargaret Atwood both explore power struggle from a feminist perspective. Shakespeare in ‘King Lear’ and Atwood in ‘The Handmaid’s Tale’ explore varying power struggles and their correlation to gender through their respective texts. Shakespeare and Atwood use the genders of their central characters to focus on power in historical and dystopian settings. Both authors explore religious frameworks, the types of power in a patriar chal society, and the implications of gender on power through use of stylisticRead MoreUse of Power: Blade Runner vs. The Handmaids Tale1306 Words   |  6 Pagestexts you studied this year explore the use of power. The Handmaid’s Tale by Margaret Atwood and Blade Runner: Director’s Cut by Ridley Scott both explore the use of power albeit in similar and dissimilar ways. Power in both texts is portrayed as humankind’s power over the natural world, power over those considered inferior in society, and power over women. In Blade Runner, the human race is seen to have abused an outstanding amount of power over the natural world, as seen by the environmentalRead MoreThoughts on Feminism and Dystopia in the Handmaid’s Tale Essay1044 Words   |  5 PagesXXXXXXXXXX XXXXXXXXXX ENGL 252-01 28 November 2012 Thoughts on Feminism and Dystopia in The Handmaid’s Tale The Annotated Bibliography Dopp, Jamie. Subject-Position as Victim-Position in The Handmaids Tale. Studies in Canadian Literature / Études en littà ©rature canadienne [Online], 19.1 (1994): n. page. Web. 27 Nov. 2012 Dopp believes that Dopp believes that the goal of The Handmaid’s Tale is to work against the oppression of women, While he feels that is actually does the opposite.Read MoreLiterary Analysis of the Handmaids Tale1068 Words   |  5 PagesOffred, in Margaret Atwood’s disturbing novel The Handmaid’s Tale says, â€Å"But who can remember pain once it’s over? All that remains of it is a shadow, not in the mind even, in the flesh. Pain marks you, but too deep to see. Out of sight, out of mind.† The society of Gilead causes the aforementioned pain and demoralization by using women’s bodies as political instruments. Similar to Atwood’s novel, today’s men put immense pressure on women to be a certain way, give them children, and take care ofRead MoreThe Handmaids Tale Essay1591 Words   |  7 PagesUpon reading The Handmaid’s Tale by Margaret Atwood, one notices the tragedy of women losing rights. Imagine the feelings of losin g all rights and freedoms; how hard the transition would be from an American society, centered on freedoms, to the society where Offred lives in The Handmaid’s Tale. Thankfully for all Americans, Atwood’s prediction of what society would become in the future was inaccurate. But, not all countries enjoy the same freedoms and luxuries as America does; the treatment of womenRead More Margaret Atwoods The Handmaids Tale Essay1246 Words   |  5 PagesMargaret Atwoods The Handmaids Tale In The Handmaids Tale, Margaret Atwood tells a saddening story about a not-to-distant future where toxic chemicals and abuses of the human body have resulted in many men and women alike becoming sterile. The main character, Offred, gives a first person encounter about her subservient life as a handmaid in the Republic of Gilead, a republic formed after a bloody coup against the United States government. She and her fellow handmaids are fertile women thatRead MoreIn The Handmaid’S Tale, Margaret Atwood Shows How Society1452 Words   |  6 PagesIn The Handmaid’s Tale, Margaret Atwood shows how society could be someday, if we continue down the current road we are on. One of the main issues Atwood shows in this novel is fertility and how important it is in the town of Gilead. If a woman is no longer fertile, she is then characterized as an â€Å"Unwoman.† In The Handmaid’s Tale, we quickly learn that men have most of the power in Gilead and women are only wa nted for their ability to reproduce. This is evident with the different titles given toRead MoreThe Handmaids Tale And The Crucible1695 Words   |  7 PagesResistance Futile? What do The Handmaid’s Tale and The Crucible suggest about the nature of resisting and rebelling against social order? Margaret Atwood’s, The Handmaid’s Tale, and Arthur Miller’s ,The Crucible, explore the consequences surrounding the nature of resisting and rebelling against social order. Resistance the refusal to accept or comply with something or to actively and passively fight against something. Atwood’s new government of Gilead in The Handmaid’s Tale enforces unthinkable oppressionRead MoreObserving the Similarities and Differences between Handmaids Tale and Gattaca1127 Words   |  4 Pageswhile also foreshadowing the consequences of those issues if left unresolved. Both Margaret Atwood’s The Handmaid’s Tale, and the movie Gattaca reflect dystopian societies in their approach to human reproduction and social class. The illusion of utopia and dehumanization of individuals are present through both societies’ dependence on an elite group of males. Handmaid’s Tale and Gattaca, while sharing similarities between dystopian themes, challenge reproduction from two greatly opposing

Explaining The Religion of Islam Essay examples - 1445 Words

Islam is currently the worlds 2nd largest and fastest growing religion with nearly one-fifth (approximately 1.2 billion) of the world’s population believed to be Muslim (About.Com, 2008, Online http://islam.about.com/od/muslimcountries/a/population.htm). Islam is a monotheistic religion which means it believes in the one God. It is Abrahamic or one of the ‘Religions of the Book’, this means that, similar to in the Old Testament of the Christian Bible and the Jewish Torah, stories such as that of the Creation story in Genesis and the stories of Abraham (abc.net 2009, Online http://www.abc.net.au/religion/stories/s790151.htm ). This essay includes a brief summary of the general beliefs of Islam, the Islamic take on social justice, a summary†¦show more content†¦Prayer: The name given to the obligatory prayer which is to be performed 5 times a day is Shalat. Prayers are said at dawn, noon, mid-afternoon, sunset and nightfall, and help determine the rhythm o f the entire day, Shalat can be done anywhere, before praying there is a ritual cleansing to purify oneself before coming before god. It is always done facing Mecca, the homeland of Islam. Zakat: Zakat is essentially almsgiving, all Muslims are required to help share their wealth with the poor, this is generally done through a yearly tax of approximately 2.5% of an individuals annual income. Fasting: Fasting, or Saum, is an important part of Islam. During the lunar month of Ramadan, Muslims fast between sunrise and sunset. Fasting is supposed to help bring a Muslim closer to Allah and instil discipline. Hajj: At least once in their lifetime, if physically and financially possible, all Muslims are required to make the pilgrimage to Mecca during Hajj which begins at the start of the 12th month in the Islamic Calender. Islam has an undefinable stance on social justice; just like most religions, with in that religion there are many different views and interpretations on social justice. One of the key features of Islamic life is Sharia Law which is the moral code of Islam, in this is a group of Haram offences which include pre-marital sexual intercourse, sex byShow MoreRelatedNot For Ergun And Emir Caner, The Authors Of Unveiling Islam922 Words   |  4 Pagestheir conversion from Islam to Christianity was inspiring, and humbling. For someone like me, who is sure in what they believe, that process seems impossible. Not for Ergun and Emir Caner, the authors of Unveiling Islam. In addition to reading the book, I wanted more information on the lives of these authors, so I watched several interviews with them where they expanded upon their life’s story, as well as explaining more about the Muslim faith. Understanding how these religions stand apart can be difficultRead MoreUniversity of Phoenix: Islam Worksheet1148 Words   |  5 PagesMaterial Islam Worksheet When studying Islam, it is important to understand the essential elements of the faith, how they are practiced, and the distinctions among the three branches: Shiite Islam, Sunni Islam, and Sufism. Write a 1- to 2-paragraph response for each of the following directives and note where there are differences among the three branches of Islam. Explain the meaning of the name, Islam. The Islamic religion is a Middle Eastern, Arabic Peninsula, based religion that originatedRead MoreThe Religion Of Islam Is A Religion With Deep Roots That1495 Words   |  6 Pages  The religion of Islam is a religion with deep roots that have now expanded out from the Middle East and touch all corners of the world. While there is no doubt that Islam’s oldest roots lie in the birthplace of the religion, the Arabian Peninsula, the religion’s culture, customs, and laws have been carried out from here and impact millions worldwide. However, with the spread of Islam into the world comes the spread of the world into Islam. Meaning that as Islam’s roots grow far and wide it mustRead MoreTaking a Look at Islam733 Words   |  3 PagesIslam is a religion that tells it believers a complete way of living. The core belief of Islam is that there is no God but Allah and Muhammad (S.A.W) is the last prophet of God. The concept of worship in Islam is a general concept which meets all the good in religion and life. The truth of worship is all said and works that appeal to Allah and you are satisfied. The Muslim in life knows that he is a true servant of Allah and obeying Allah seeks to fulfill and to avoid what banned in all thingsRead MoreLife of Pi882 Words   |  4 Pages World Religions In Life of Pi In the book Life of Pi the author Yann Martel wrote about a young boy named Pi Patel surviving on a lifeboat by himself. Throughout the entire book Pi was very close to religion and in the end his religions were the main reason he had survived. At the start of the book Yann Martel introduces three religions, Islam, Christianity, and Hinduism. There are three main points that aided in Pi’s survival. One being that Pi was open to religions and started toRead MoreAp World Dbq: Attitudes of Christianity and Islam Toward Merchants609 Words   |  3 PagesBoldt April 16, 2010 AP World DBQ From the onset of the Christian and Islamic religions, until about 1500, the two religions began with two different opinions of merchants, but grew together as time went on. As the two religions reached the 1500’s, their view of merchants became almost identical. In the beginning of each religion, Christianity and Islam had very different views on merchants and traders. In the New Testament of the Bible, hatred is shownRead MoreThe Crisis of Islam: Holy War and Unholy Terror by Bernard Lewis1335 Words   |  6 PagesThe Crisis of Islam: Holy War and Unholy Terror is a book written by Bernard Lewis that ‘in particular charts the key events of the twentieth century leading up to the violent confrontations of today.’(Lewis) Lewis clearly and entirely pointed out key events explaining the choices to be made by the people of the Islamic faith. They must determine whether their religion takes its place alongside other religions in a global community, or whether it will revert back into conflict with non-Muslim nationsRead MoreUnveiling Islam: What Muslims Believe, by Zainab Ali Essays602 Words   |  3 PagesIn Zainab Alis book, Unveiling Islam: What Muslims Believe, she explains the basic beliefs of a Muslim. She also elaborates on the images of Muslims in the media created by important leaders such as Saddam Huss ein and Louis Farrakhan and how they contradict the Islamic belief. The writer then gives her explaination of these contradictions with respect to Islamic rules. She focuses on the rules of the faith - the five pillars of Islam - by provinding explanations, definitions, and examples. AfterRead MoreChristianity, Islam, And Buddhism1610 Words   |  7 Pagesto gain some insight from various religious teachings. How different religions view the concept of life after death is extremely interesting and is something that is worth exploring. These fascinating questions are going to be answered throughout this paper from the perspective of three major religions: Christianity, Islam, and Buddhism. Whether it is getting into Heaven in Christianity, achieving the paradise of Jannah in Islam, or Nirvana in Buddhism, these concepts of the afterlife will explainedRead MoreAllam Iqbal1329 Words   |  6 Pagesconsciousness of the Muslims in the historical perspective of the south Asian sub-cont inent that they were a separate nation on the basis of the Islamic ideology. No doubt Islamic ideology is the base of ideology of Pakistan so the basic fundamentals of Islam are also the bases of the Ideology of Pakistan. Allama Iqbal amp; Ideology of Pakistan Allama Iqbal was the person who for the first time gave the concept of a separate state for the Muslims keeping in view the Two Nation Theory. He clearly explained

Effective Communication Case Study Analysis free essay sample

Rides It Out Communication can be defined as â€Å"a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior† (Merriam-Webster, n. d. ). For communication to be considered effective information shWhen this occurs, the organizations can only measure the effectiveness by analyzing consumers’ actions. Some companies have a thorough understanding of their customers and excel with effective communication. One such company is Johnson Johnson. The purpose of this paper is to present a case study analysis on Tylenol’s crisis management plan and analyze how effective they were with communicating to their publics. Case Overview In 1982 several people died unexpectedly in the Chicago area for unknown reasons (Center Jackson, 2003). Generally, occurrences such as these would not be considered abnormal for such a large area, however; three of the victims were from the same family and they all died during the same period (Bell, n. d. ). After a physician at the hospital where the family members had been taken became suspicious, it was discovered that all three family members died of cyanide poisoning (Bell, n. d. ). Further research uncovered evidence the three members of the family had ingested Extra Strength Tylenol shortly before their deaths. A search of the home revealed a bottle of Extra Strength Tylenol, which upon testing, revealed cyanide had been added into the capsules (Bell, n. d. ). One of the deaths prior to the three family members was also quickly linked to Extra Strength Tylenol. At this point it was determined not to be an isolated incident and was more widespread (Bell, n. d. ). In all, there were seven known victims that had died from the Extra Strength Tylenol capsules that were laced with 65 milligrams of cyanide (Bell, n. d. ). It was determined this large quantity of cyanide found in each capsule was enough cyanide to kill 10,000 people (Bell, n. . ). When Johnson Johnson received the news that their product was the cause of all the deaths, the organization was faced with a very serious crisis management situation. Public Relations Tools Upon learning of the connection between their product and the cyanide poisonings, Johnson Johnson reacted very quickly to the crisis. The company began by sending ou t nationwide alerts to all doctors, distributors and the public. Although it was determined the bottles had been tampered with after they left the manufacturer, Johnson Johnson still issued a massive recall of 31 million bottles of Tylenol (Susi, 2002). This public relations approach showed the public the company was socially responsible and the protection of the people was more important than any effect to Johnson Johnson’s bottom line. The decision to recall so many bottles of Tylenol is estimated to have cost the company over $100 million (Susi, 2002). On the other hand the benefit to the company was increased consumer trust which was far more valuable to Johnson Johnson because it was a positive reflection to their reputation. During the crisis the community was not only notified by Johnson Johnson of the situation. In the Chicago area, the local police drove through the neighborhoods announcing the danger of the pain medicine (Bell, n. d. ). In addition, the Food and Drug Administration (FDA) also played a pivotal role in educating and calming the public. The FDA held several press conferences which helped alleviate some of the hysteria that was occurring throughout communities (Center and Jackson, 2003). Johnson Johnson also used the news media to get the message out to the public. This could have been a risky endeavor, however; Johnson Johnson was able to effectively use the news media to make it clear the company was not to blame for the deaths. They were able to make it clear the act was done by a terrorist outside of the company who used their product as a tool to take the life of innocent people (Bell, n. d. ). Two months after the Tylenol recall, Johnson Johnson was ready to reintroduce their products to consumers (Susi, 2002). To alleviate fears over the safety of the product the bottles had a new triple seal tamper resistant packaging (Susi, 2002). Johnson Johnson was the first company to comply with the new FDA regulations on tamper-resistant packaging that is now required on all over the counter drugs (Susi, 2002). Through media releases and commercial advertisements, Johnson Johnson motivated consumers to buy only over the counter drugs that had the new safety measures. As proof of Johnson Johnson’s successful public relations tactics, within five months of the crisis, the company had regained 70% of its’ market share (Mallenbaker, n. d. ). Their success continued to grow and there is some findings that would suggest consumers have rewarded Johnson Johnson’s positive handling of this crisis by switching from other pain relievers to Tylenol (Mallenbaker, n. . ). Publics There were many publics Johnson Johnson had to communicate with. One of those was the internal publics of Johnson Johnson which consisted of all the employees and stakeholders. The company did an exceptional job of keeping their employees and stakeholders informed throughout the crisis. To keep the internal publics aware of the steps being taken, Johnson Johnson issued several publications explaining h ow the company was responding to the crisis (Center Jackson, 2003). There were also several external publics such as doctors, distributors, customers, communities, and the media that Johnson Johnson had to be concerned with. Considering the period when this crisis took place, the communication to these publics was exceptional. As mentioned earlier, between all the news conferences, third party involvement and company recalls, the external publics of Johnson Johnson were kept well informed. Johnson Johnson also made known their company credo which had been written and followed since the mid 1940s (Center Jackson, 2003)). The credo was well publicized and it offered an explanation to why the company acted as they did. The credo begins with â€Å"We believe our first responsibility is to doctors, nurses and patients, to mothers and fathers and all others who use our products and service† (Center Jackson, 2003). The company did an excellent job with this communication and along with their actions the public knew these were not just words on paper. Public Relations Today If the same crisis happened today, a company such as Johnson Johnson would have to act very quickly to the situation and would need to be concerned with more media outlets. With 24-hour news coverage and the unlimited boundaries of the internet, news is disseminated more rapidly and across the globe. The public relations practitioners at Johnson Johnson would need to be aware of the target publics and be able to respond without hesitation. I believe as long as Johnson Johnson reacted quickly and continued to provide open and honest communications the same success could be achieved today. An advantage that a company has now over previous years is the ability to get information out to more people in less time. More people have access to numerous media outlets which only increases the likelihood of the message being received in a timely manner. If Johnson Johnson effectively used the numerous different outlets to get the message out and continued to maintain their high ethical standards the results would be the same as they were in 1982. References Bell, R. (n. d. ). Death in a bottle. Retrieved online November 11, 2007 from http://www. crimelibrary. com/terrorists_spies/terrorists/tylenol_murders/ index. html Center, A. H. , Jackson, P. (2003). Public relations practices: managerial case Studies and problems, 6ed. Prentice-Hall, Inc. Retrieved online November 11, 2007 from https://ecampus. phoenix. edu/content/eBookLibrary/content/eReader. Mallenbaker, M. (n. d. ). Companies in crisis – what to do when it all goes wrong. Retrieved November 12, 2007 from http://www. mallenbaker. net/csr/CSRfiles/crisis02. html Merriam-Webster Online (n. d. ). Communication. Retrieved online November 11, 2007 from http://www. m-w. com/dictionary/communication. Susi, R. (2002). The tylenol crisis, 1982. Effective Crisis Management. Retrieved online November 11, 2007 from http://iml. jou. ufl. edu/projects/Fall02/Susi/index. htm.

Management Theories of Myer free essay sample

As the largest department store chain in Australia, Myer runs its business in Australia more than 100 years, it has 60 stores all over Australia, and Myer is trying to maintain a leading position in the retail trade; a number of management strategies are applied. In order to know how Myer’s managers maintain the performance of Myer, this essay will focus on analyst the important characters of management theories that Myer will use in their management system in the future, including the area of motivation, managing in a global environment and managing information. Motivation Motivation can be defined as psychological forces that determine the direction of a person’s behaviour in an organisation, a person’s level of effort, and a person’s level of persistence in the face of obstacles (Waddell 2007, p227). T motivation of employees has a huge impact on the performance of the organisation, so to keep the employees in a high level of motivation will be a good strategy for an organisation to be more effective. We will write a custom essay sample on Management Theories of Myer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In the annual report of Myer, it pointed out the wage and other benefits for store team members were increased, the contribution and commitment of Myer team members were recognised. This agreement can be identified as the extrinsically motivated behaviour, which is performed to acquire material and social rewards (Waddell 2007, p228). The more contribution team members make the more benefits they will get: wage hike, promotion and other rewards. Needs theories: A good manager should know what team members’ needs are. The Maslow’s five basic needs will help managers understand the needs of their members. Waddel et al. (p. 230) argues that the Maslow’s hierarchy of needs is from lowest level to the highest level. As mentioned before, Myer increased the wage in the past years, so the physiological needs for its members should be satisfied with that. Furthermore, the report also mentioned they were continued to improve the safety performance for their employees (Myer 2011, p11). To make the members know that they are in a safe job position will makes the members in a good working condition. Mayer also focused on its members’ belongingness need and esteem needs, in the past  year, there was a program called Store Management Development Program which helped build competency among high-potential team members who aspire to leadership position at Myer (Myer 2011, p22). Social interaction, communication skills and leadership training were included. At last, the members also can satisfy their self-actualisation at Myer by achieving the opportunities that Myer offered to them. On the other hand, in the annual report, Myer did not point out how they build the healthy competition among the membe rs. Equity theory: The definition of this theory is concentrates on people’s perceptions of the fairness of their work outcome relative to, or in proportion to, their work inputs (Waddell 2007, p239). The more you pay, the more you gain; this proverb also works on Myer. The increase in wage and other benefits is not for all members, only for those members who made contributions to the organisation or had a performance improvement, the money the earned should be equate to value they created. To keep the member in high motivation, Myer has a series of reward and punishment policies to make their members in an equate system. Learning theories: Managers also need to focus on increasing employee motivation and performance by linking the outcomes that employees receive to the performance of desired behaviours and the attainment of goals (Waddell 2007, p227). There are two main theories under the learning theories, which are reinforcement theory and social learning theory. According to Waddell (2007, p245), reinforcement means ‘people learn to perform behaviours that lead to desired consequences and learn not to perform behaviours that lead undesired consequences. The most common way that Myer used under the reinforcement theory was positive theory, increase in wage and other benefits. The desired outcomes that Myer’s managers used was raised the salary for the members who had more contribution for the company. On the other hand, the social learning theory works on Myer’s management system also. Myer encourage their members to learn some good behaviour or skills from other members, the managers will monitor the performance and correct the mistakes they made. In 2011, Myer received many positive feedbacks from team members and customers (Myer 2011, p11), which means the members were satisfied with this management theory and they were kept a good motivation, then they would try their best to provide services to fulfil customers’ needs. Managing in a global environment It is a more complex job for managers to operate a company based on the global business environment, but it can be also treat as a challenging for them, because it is a more open environment – organisations are free to buy goods and services from all over the world easily and convenient. The following paragraph will discuss how Myer managers operate the company in the global environment in 3 specific area, supplier, customer and competitor. Supplier: Myer has more than 800 suppliers all over the world currently, to achieve the goal of world-class supply chain,, Myer established two global sourcing offices in Shanghai and Hong Kong in 2011 to enable them to further develop their direct sourcing capabilities (Myer 2011, p11). In the global market environment, although managers have more choices on selecting the goods source from all over the world, how to identify the most suitable suppliers is a big problem for managers for years. Managers should consider about the prices, qualities and other aspects, so Myer open many offices distributed over the world to collect suppliers’ information. It is well-known that the goods produced in China have a price-advantage rather than the goods produced by other countries, for this reason, Myer will nearly double its direct outsourcing of fashion, homewares and merchandise from China to $ 200 million (Eli, G 2011). Myer may achieve price advantage compare to other competitors by increasing import goods from China. Customers: For different customers from different backgrounds, ages and groups, their requirements are different, managers should not only focus on only one group of them, but also need to identify the needs from all customers, and satisfy their needs. On the other hand, there are a huge number of foreigners live or travel in Australia, and the number of them is increasing sharply in recent years, so they are the potential customers for Myer, it is a challenging and opportunity for Myer to sell products to new customers from different cultures and backgrounds, a number of research should be arrange in the future to identify their needs and their shopping habits. Another significant problem existing is the language problems, a huge percentage of tourists from overseas may cannot speed English, it is a barrier to communicate between the sellers and customers, so the managers should find some possible solutions for this problem in order to increase the sales on the tourists. Competitor: It is not enough for a success organisation only provides inexpensive and high quality products, the managers of the organisation should know what happens on their competitors.